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Haryana Regional Packaging
Project type
Packaging Design
Date
Nov 2025
Role
Sr. Graphic Designer, During my tenure at Studio Vitamin D
Haryana presented a unique design challenge. As a state shaped heavily by its neighbors, it lacks the singular, easily identifiable visual language that many other Indian states have. Narrowing this down took extensive brainstorming and research into what genuinely belongs to Haryana rather than a shared regional aesthetic. Agriculture and sport, particularly wrestling, the state's most celebrated sporting tradition, emerged as the two threads strong enough to carry the narrative, becoming the core focal points around which the packaging was designed.
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